Are there improvements to be made to the price calendar?
On Disneylandparis.com, the price calendar is available on more than 43 pages across all markets. Over half of package bookers use it to generate quotes. In March 2025, I led a UX Research phase to assess users’ perception of the tool and delivered a full report.
Assess users’ perception of the tool
Identify user segments and their booking behaviors.
Identify the improvements expected by users
Research Team
- 1 UX Lead (Me)
- 1 UX Researcher
- 1 UX Designer
Starting with Users
Feature overload
Over the years, the price calendar became more complex as it absorbed several feature requests.
Planning
The project had a tight 3-month timeline to address all business, product and management questions about the tool. I suggested a 3-step plan:
2 consecutives quantitative studies:
• Assessing the usability of the current calendar,
• Studying mental models to define personas.
And 1 qualitative study:
• Observing calendar usage & questions the booking journey
Once approved, I set the budget and immediately kicked off the research.
3 months of research with over 4,200 testers reached on 8 markets!
1. Discovery and Post-Booking Surveys on User Perception
1932 testers across 8 markets on desktop and mobile. A study of user perception of the tool at multiple stages of the user journey. Our goal was to highlight frictions, user expectations, and evaluate the tool’s usability.
2. Discovery Survey on Users’ Mental Models
2263 tester across 3 markets. The main goals was to identify purchase decision criteria for a stay and explore booking habits, including date selection, price sensitivity, and platform preferences. l results are analyzed through the lens of user profiles and market segments
3. Contextual Observation of Hotel Guests
Moderated approach with 16 guests on-site on desktop and mobile.
Question the booking process (medium to long-term memory) and observe the use of the price calendar through a scenario-based.
Results & Recommandations : More than 40 recommandations, deeper insight of user behavior and expectations.
Based on our studies, we compiled a list of over 40 recommendations, which were then prioritized according to how frequently they appeared in the results.
We also refined our understanding of users, their habits, and categorized these insights by visitor type and market.
Where the research becomes a Powerful Design!
Phase 1 - Research completed
The first step in redesigning the price calendar built on our research to better understand users and determine which features to prioritize.
Phase 2 - Conception
The second step is the design phase, during which we iteratively test the different features that make up the price calendar.
For confidentiality and production-timeline reasons, the design work is not yet live on DisneylandParis.com. I'd be happy to walk you through the next steps of this project in a follow-up meeting.